Education

Johns Hopkins University
Baltimore, Maryland
May 2017
Master of Arts, Communication
Focus: Digital Communication

University of Georgia
Athens, Georgia
May 2013
Bachelor of Arts, English
Focus: Rhetoric and Composition

 

Skills & Platforms

Traditional

  • Inbound marketing
  • Online fundraising
  • Grant writing, management
  • Copywriting, editing

Digital & Social

  • Facebook
  • Twitter
  • Instagram
  • YouTube
  • LinkedIn
  • Medium
  • MailChimp
  • Mandrill
  • Blackbaud Raiser’s Edge
  • HTML5 / CSS3
  • Ubuntu Linux
  • Apache
  • nginx
  • Drupal
  • WordPress
  • Google Analytics
  • Microsoft Windows
  • Microsoft Office
  • Mac OS X
  • Adobe InDesign CC
  • Adobe Illustrator CC
  • Adobe Photoshop CC

 

Experience

Principal – Solution Guard, LLC
Washington, DC
July 2015 – present

As a full-time graduate student, founded a small business to serve independent K-12 and higher education clients, along with regional nonprofit organizations.

Responsibilities:

  • Work with organizational executives to develop communication strategies that further recruitment and fundraising goals
  • Research and advise clients on current and emerging industry trends, especially tactics that improve an organization’s online presence or its end-user experience
  • Provide insights and analysis of strategic strengths and weaknesses
  • Serve as an ad-hoc administrative support agent for understaffed clients

Accomplishments:

  • Developed a comprehensive inbound marketing plan to help Andrew College launch a regenerative agriculture degree program
  • Conceptualized and designed marketing collateral for the Golden Isles Career Academy’s 2015-2016 annual fund campaign
  • Promoted and planned an online companion website as part of Safe Harbor Children’s Home’s $4.5M campaign

 

Director of Communications – Andrew College
Cuthbert, Georgia
July 2013 – July 2015

Began serving as the Communications and Alumni Coordinator, then the Associate Director for Communications, before becoming the Director of Communications.                                                                                                     

Responsibilities:

  • Curated institutional social media platforms and managed messaging strategy; administered targeted social media ad campaigns on Facebook and Twitter
  • Oversaw a $2M+ foundation portfolio, including pipeline management
  • Developed fundraising appeals in support of a $1.8M annual fund goal; recommended traditional and digital content publishing strategies
  • Managed online advertising and email campaigns for student recruitment
  • Supervised relationships with marketing, advertising and public relations vendors
  • Monitored and analyzed key performance indicators on essential web properties; recommended appropriate growth goals
  • Produced monthly electronic newsletters and campaign messages
  • Chaired the campus communications committee

Accomplishments:

  • Managed a record-breaking digital mini-campaign, which finished $15,000 above a $5,000 goal and bolstered the annual fund’s new donor segment
  • Grew social media audience by approximately 35% over a two-year period
  • Managed internal and external communications strategy during abrupt leadership transition and other high-pressure crisis events
  • Authored case statement for $7.5M capital campaign; designed marketing collateral
  • Co-authored and edited federally-mandated accreditation document; developed custom online content solution to host paperless report and accompanying files
  • Implemented campus-wide digital signage system, reducing service costs by 70%